CREATIVE DESIGN &
MARKETING

I’m Jennifer Karol, a Taiwan-born, California-based Creative Strategist and Art Director with over 15 years of experience in branding, design, and advertising across Taiwan and the U.S.

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My career spans agency and in-house roles at BBDO Taiwan, IW Group in Los Angeles, Avery, and GuruNanda. I combine strategic thinking with hands-on creative leadership to help clients establish their businesses, define their brands, and develop content that connects with their audiences.

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My Taiwanese background and U.S. market experience give me a cross-cultural perspective on how people respond to brands. I communicate in English, Mandarin Chinese, and Taiwanese, helping clients navigate language, cultural nuances, and audience expectations. Having developed campaigns for Asian American audiences, I understand the importance of making brand communication feel relevant and authentic.

I help Asian businesses adapt their brand presentation for the U.S. market and support American companies seeking to connect with Mandarin-speaking communities. My approach considers cultural context, consumer motivations, and tone, as well as language.

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To develop marketing strategy and creative/art direction, I create concepts and guide execution across brand identity, video, digital advertising, social media, and AI creations, ensuring a consistent connection between strategy and visual expression.

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My goal is to help businesses build clear, compelling brands through thoughtful strategy, cultural understanding, and purposeful creative work.